Hama, April 6 (SANA) A Project for Syrian sisters lifts carpets from the Floor to the wall and dreams of a global art house exporting Syrian Identity.
In a quiet corner of a modest workshop, three pairs of hands intertwine with wool and silk threads, not to weave carpets for the floor, but to create wall art that breathes with life. Thus, “Non “ was born as a project led by sisters Alaa, Nour, and Huda Al-Lababidi, which redefines the relationship between Syrian heritage and contemporary art, transforming traditional carpets into masterpieces meant to grace walls rather than be walked upon.
From Childhood Passion to a Moment of Inspiration
The idea did not emerge from nowhere. It is the culmination of a deep-rooted passion for handmade crafts and intricate details, inherited by the sisters since childhood. Their enduring fascination with objects that carry the spirit and aesthetics of the past served as their compass.
The turning point came when they conceived of lifting carpets from the floor and reimagining them as wall-mounted artworks.
That was the birth of “Non” a venture that breaks stereotypes and presents authentic, non-printed carpets as artistic mediums of higher value and unparalleled soul.
An Identity Blending Authenticity and Modernity
“Non” seeks to forge a new visual language that reflects Syrian identity through a meticulous fusion of heritage and modernity. The process goes beyond simply cutting and mounting carpets; it is an artistic reimagining that integrates traditional motifs and geometric patterns with contemporary color palettes suited to modern tastes and interiors. The goal is clear; to prove that heritage can thrive in contemporary spaces, that art pieces can organically become part of everyday home life, while preserving the luxury and distinction inherent in fine craftsmanship.
The Hand’s Mark: The Secret of Uniqueness and Soul
In a world dominated by uniform mass production, “Non” rejects mechanical repetition. Even when a design is revisited, each piece remains one-of-a-kind thanks to the irreplicable human touch. Every artwork undergoes careful stages of cutting, layering, color coordination, and meticulous detailing, infusing it with a distinct “soul” that travels from the makers to the home.
Color selection is precise, balancing luxury with simplicity, while durable materials ensure longevity and sustained beauty. Though execution can take several days depending on size and complexity, patience and intense focus are the price the team willingly pays to uphold the highest standards of quality in every piece.
Market Resonance and the Challenge of Standing Out
Since its launch, the concept has garnered widespread acclaim. Clients have been captivated by the execution quality, the depth of the ornamental textures, and the very idea of working with genuine carpets.
This positive reception aligns with a growing global and local shift toward handmade products, now valued as carriers of human stories and added meaning that starkly contrast with industrial output.
The sisters’ greatest achievement in a short span has earned public trust and allowing “Non” to spread organically. In a competitive market, they anchor their advantage in a fundamental differentiator; working exclusively with authentic, high-quality carpets a unique positioning that is difficult to replicate.
Future Visions and a Global Art House
The team’s ambitions extend far beyond their current workshop. There is a clear roadmap for development, introducing new concepts while preserving the project’s artistic soul, alongside long-term plans for export and international market penetration where they have already sensed strong interest.
The ultimate dream is to transform “Non” within five years into a global art house that exports Syrian heritage art through a contemporary lens worldwide, becoming synonymous with quality and innovation in bridging tradition and modern living.
The Hands Behind the Craft
Behind every piece stand three sisters; Alaa, Nour, and Huda Al-Lababidi. For them, “Non” is not merely a commercial venture, but an embodiment of time, effort, and passion poured lovingly into every creation. It is a belief that the beauty of heritage is an enduring value, capable of renewing itself and speaking to the modern era without losing its authenticity.
“Our love for heritage is the foundation of everything we offer, because we see in it an eternal beauty and value even when presented in a contemporary style,” Huda said.
Just as the project’s name draws inspiration from the divine oath in the Quran, “Non” carries a promise of continuity and depth. It offers the world not merely carpets on walls, but canvases that speak of history, shape the present, and envision the future of Syrian handmade art.
Iman Alzuheiri/MZ
