Plenty of data is available but it has to be tangible to be useful and that means more than just having a dashboard, says global marketing consultancy R3’s Penelope Siraj.
Why it matters
Raw data is unorganised and has to be contextualised; to make it useful, digital practitioners have to mould it by thinking visually and understanding who the target audience is.
Takeaways
- Digital practitioners must blend digital channels, data and insights to make them tangible.
- Data has to be contextualised so that the human brain can process the information more easily.
- Look at data beyond bar charts because demographic…
